Officer of the Coast Guard Divers Operating Departments, he is the founder of the International Military Sports Academy and of the IMSA Media Lab project.
The almost twenty-year experience in the military field has allowed him to codify the effective and complete training systems suitable for anyone (daimeno performing to the most demanding) and for any objective: Xtreme Training ™ (so-called XT), Military Obstacle Course Conditioning System (cd MOCCS) and Military Functional Workout ™ (cd MFW).
Master in Social Media Marketing, specialized in Branding through Instagram, he is currently co-founder of Evangelisters, a community created by Valerio Fioretti of researchers in the field of Social Media Marketing and Ecommerce.
He currently works with large companies that interface with the fitness world such as Vibram, U4Fit, Legnolandia and BullsWorkout.
You Are the Success: How to make the most of Social Marketing and Mindset - Sunday 2 June 15.15 - 16.30
1. The strength of Social (How Socials have changed the way we live) Social networks are an excellent weapon to reach potential customers. How to use techniques, strategies and all the useful tools of web 2.0, to achieve pre-established objectives.
2. Which Social Use (Social Strategy) Brief analysis on the most useful social platforms in the fitness world
3. How to write about Social (Copywraiting) It is necessary to learn to write persuasive and conversion-oriented contents, which require different techniques according to the means of communication adopted.