Lorena Landini is Fitbit Country Marketing Manager for the Italian market, where she is currently responsible for corporate marketing strategy and coordination of initiatives aimed at brand growth and awareness.
After graduating in Philosophy at the Università Statale di Milano in 2003 and gaining experience as a team leader at the North Star Scrl Consortium, in 2005 he joined Microsoft where he held various positions until 2014, assuming the position of Category Manager, with the responsibility for the marketing strategy for PC accessories on Retail and B2B channels.
Before joining Fitbit in 2016 he held the position of Marketing Manager for Candy for two years.
In her personal life she is passionate about nature and the mountains where she does her favorite activities: trekking in her mountains and celebrating the goals her Fitbit celebrates with excellent lunches nei rifugi!
Fitbit - Saturday 1st June 12.45 - 1.45
A session dedicated to discovering the potential and novelties of the most famous "activity tracker" in the world